The HockeyBird.com Tenth Season logo evolved from the Illustrator equivalent of a set of doodles.
I was working on another project and was a little stuck so I started putting together ideas for a logo for HockeyBird.com’s upcoming 10th season. A set of three were developed, all with the same design but slightly different styling. In the end, my “doodle” ended up being used.
The version selected used the colors of the New York Rangers’ alternate jersey, as opposed to the Rangers’ traditional colors, which the rest of HockeyBird.com used.
The number “10” appears in the Rangers’ number font over the HockeyBird logo, with “1997” and “2007” to either side.
This is all contained in a diamond shape created by using the shape of the HockeyBird logo’s wings and flipping a copy to the top.
The stick of the primary HockeyBird logo breaks the clean lines of the bounding diamond. This was done to allow the primary logo to appear larger and have less empty space inside the diamond.
The above text and image were copied directly from my original portfolio as I imported it over to the blog. It was not updated for re-publishing. This project launched in September 2006.