On Shuttering No Brush No Problem

On Shuttering No Brush No Problem

While I was writing about my efforts developing branding for So Puzzled Puzzle Company, I realized (not for the first time) that how I’ve been writing about my art has been a little bit weird. This blog has always been a little more development-centric but it’s still my personal blog, so when I want to […]

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Branding So Puzzled Puzzle Company

Branding So Puzzled Puzzle Company

My wife and I decided to start a new business last fall, a jigsaw puzzle company.  It was something way outside either of our respective wheelhouses but we slowly moved forward, learning along the way, and after months of planning we have our first series of puzzles available for sale. The one thing that wasn’t […]

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Rebranding the Basketball Superleague

Rebranding the Basketball Superleague

Last month, a new basketball league called the Basketball Superleague was announced.  I consider myself pretty plugged-in to such things, if for no other reason than my interest in sports branding, but basketball really isn’t my sport and there are dozens of regional low-level basketball leagues that come and go, so this normally wouldn’t have […]

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Branding mastodon.hockey

Branding mastodon.hockey

Earlier this year I wrote a bit about setting up a Mastodon server.  I stuck to the technical side in that post but, in addition to that, there was the branding of the server (and a second server that spun off of it) so I figured I’d write that up here. Shocking no one, I’m […]

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Branding a Set of Fake Hockey Teams

Branding a Set of Fake Hockey Teams

Many years ago now, I wrote about the challenge of re-branding one of my fantasy hockey teams in a league where team identities were treated very seriously. In the years since then, that particular league has itself rebranded (going from the NHA – National Hockey Association – to the NSHL – National Simulated Hockey League) […]

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DetroitHockey.Net Logo Redesign 2019

DetroitHockey.Net Logo Redesign 2019

Back in 2015, I wrote a bit about the history of the DetroitHockey.Net logo.  Over the last several weeks, I was forced to add a new entry to that record. As I detailed at DH.N itself, the Detroit Tigers forced me to change the site’s logo, claiming that DetroitHockey.Net’s Old English D conflicted with their […]

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Kalamazoo Wings Jersey Concept 2018

Kalamazoo Wings Jersey Concept 2018

Aside from the Grand Rapids Griffins, I don’t normally enter jersey design contests.  In general, I don’t like “fan designed” jersey contests because rarely does an actual fan of the team win. I made an exception this year, though, for the Kalamazoo Wings.  I can’t rightfully call myself a Kalamazoo fan given their rivalry with […]

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