Rebranding the Basketball Superleague

Rebranding the Basketball Superleague

Last month, a new basketball league called the Basketball Superleague was announced.  I consider myself pretty plugged-in to such things, if for no other reason than my interest in sports branding, but basketball really isn’t my sport and there are dozens of regional low-level basketball leagues that come and go, so this normally wouldn’t have […]

Read More
Branding mastodon.hockey

Branding mastodon.hockey

Earlier this year I wrote a bit about setting up a Mastodon server.  I stuck to the technical side in that post but, in addition to that, there was the branding of the server (and a second server that spun off of it) so I figured I’d write that up here. Shocking no one, I’m […]

Read More
Branding a Set of Fake Hockey Teams

Branding a Set of Fake Hockey Teams

Many years ago now, I wrote about the challenge of re-branding one of my fantasy hockey teams in a league where team identities were treated very seriously. In the years since then, that particular league has itself rebranded (going from the NHA – National Hockey Association – to the NSHL – National Simulated Hockey League) […]

Read More
Griffins Jersey Contest – 90s Edition

Griffins Jersey Contest – 90s Edition

The number of times I have “quit” the Grand Rapids Griffins’ annual jersey design contest is comical at this point.  Last year I even publicly announced that I was done.  Then they went and made this year’s edition 90s-themed and I was drawn right back in. Two years ago the Griffins requested an 80s-themed “fauxback” […]

Read More
DetroitHockey.Net Logo Redesign 2019

DetroitHockey.Net Logo Redesign 2019

Back in 2015, I wrote a bit about the history of the DetroitHockey.Net logo.  Over the last several weeks, I was forced to add a new entry to that record. As I detailed at DH.N itself, the Detroit Tigers forced me to change the site’s logo, claiming that DetroitHockey.Net’s Old English D conflicted with their […]

Read More
Kalamazoo Wings Jersey Concept 2018

Kalamazoo Wings Jersey Concept 2018

Aside from the Grand Rapids Griffins, I don’t normally enter jersey design contests.  In general, I don’t like “fan designed” jersey contests because rarely does an actual fan of the team win. I made an exception this year, though, for the Kalamazoo Wings.  I can’t rightfully call myself a Kalamazoo fan given their rivalry with […]

Read More