Rebranding the Basketball Superleague

Rebranding the Basketball Superleague

Last month, a new basketball league called the Basketball Superleague was announced.  I consider myself pretty plugged-in to such things, if for no other reason than my interest in sports branding, but basketball really isn’t my sport and there are dozens of regional low-level basketball leagues that come and go, so this normally wouldn’t have […]

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Branding mastodon.hockey

Branding mastodon.hockey

Earlier this year I wrote a bit about setting up a Mastodon server.  I stuck to the technical side in that post but, in addition to that, there was the branding of the server (and a second server that spun off of it) so I figured I’d write that up here. Shocking no one, I’m […]

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Branding a Set of Fake Hockey Teams

Branding a Set of Fake Hockey Teams

Many years ago now, I wrote about the challenge of re-branding one of my fantasy hockey teams in a league where team identities were treated very seriously. In the years since then, that particular league has itself rebranded (going from the NHA – National Hockey Association – to the NSHL – National Simulated Hockey League) […]

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Random Mastodon Setup/Migration Thoughts

Random Mastodon Setup/Migration Thoughts

Like seemingly many people, I recently started experimenting with hosting a Mastodon instance (mastodon.hockey, in this particular case). When I started, because I was considering it “just” an experiment, I decided to take the path of (nearly) least resistance and fired up a droplet over at DigitalOcean using their 1-Click app.  That gave me a […]

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